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• Lead the Scene, Shape the Story: How Public Safety Leaders Can Control the Media in a Crisis

  • When
    November 20, 2025
  •  
    7:30 AM - 4:30 PM
  • Location
    Crane Creek Country Club, 500 W. Curling Dr., Boise
  • Registered
    18 registrants

  Register

  Southwest Idaho Fire & EMS Chiefs Association Presents

  Lead the Scene, Shape the Story:
  How Public Safety Leaders Can Control the Media in a Crisis

  A Special One-Day Event Featuring
  Mark Weaver, Communications Counsel

  Join us for an exclusive leadership and communications training designed for fire and EMS professionals. Learn how to take control of the narrative during high-stakes incidents and elevate your agency’s public presence.

  To be a top-notch leader in fire and EMS, you must have top-notch communications skills. This day-long communications session led by a national crisis communications expert will prepare you to handle difficult news media interactions, deal with critical social media flare ups, and become a much more polished public speaker.

  This will be a fast-paced, hands-on training. NO boring lectures, NO technical jargon, and LOTS of chances to practice your skills. Your trainer is Mark Weaver, read more about him at CommunicationsCounsel.com/media-crisiscommstrng.

  One recent training participant evaluated Mr. Weaver this way: “This was the best training I’ve ever attended in my life. Mark Weaver is a great speaker and he was able to hold my attention the entire meeting. It was fun and engaging in the activities.”

  No other profession trains as often as first responders, but learning the skill of dealing with the news media, the Facebook mob, or angry community members is one training that not enough public safety professionals receive. Be prepared for YOUR day when the crisis hits and your credibility is on the line.

  Date: Thursday, November 20
  Time: 7:30 AM – 4:30 PM
  Location: Crane Creek Country Club
  500 W. Curling Dr., Boise, ID

  Featured Speaker:
  Mark Weaver – Nationally recognized crisis communications expert and founder of Communications Counsel. Mr. Weaver is a crisis communications expert with three decades of experience advising clients in 25 states and at the highest levels of national government and major corporations. He counsels public and private sector clients on crisis communications, executive speech coaching, and news media relations. NBC News in Charlotte, North Carolina called Mr. Weaver “one of the nation’s foremost experts in crisis communications.”

  Weaver is the author of the acclaimed book “A Wordsmith’s Work,” which examines the most modern and effective strategies for crisis communications and powerful persuasion. 

  Prior to founding Communications Counsel, Mr. Weaver was the Deputy Attorney General of Ohio, where he was responsible for crisis management, strategic counseling, and all communications for an office with 1,400 employees and a front-page legal issue nearly every week. He also served on the Attorney General’s four-member Executive Staff and acted as a senior policy advisor and chief spokesman.

  His past professional assignments include serving as the Assistant Director of Public Affairs for the U.S Department of Justice, Public Information Director for a large Pennsylvania municipality, and Vice President of a national communications firm in Washington, D.C.

  Registration Includes:

  • Hot breakfast
  • Delicious lunch buffet
  • Full-day access to expert-led sessions and networking

  
  

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